According to The Daily Beast, the Tesla founder is working with former staff writers from The Onion on a secret comedy project.
- Elon Musk is poaching staff writers from The Onion for a secret comedy project, according to The Daily Beast.
- The Tesla founder issued a cryptic statement to The Daily Beast describing "comedy as the next frontier."
- An anonymous source told The Daily Beast that Musk had considered buying The Onion in 2014.
Elon Musk is reportedly working on a ultra-secretive project of esoteric origins. According to The Daily Beast's Max Tani, the Tesla co-founder has been quietly poaching former writers from satirical news website The Onion to embark on a newfound venture, which has been cryptically identified only as "a brand-new comedy project."
Disappointingly, an unnamed source told The Daily Beast that Musk will not oversee the editorial undertakings of the foray. Instead, Musk's involvement will more likely be strictly relegated to fiduciary interests.
In a statement issued to The Daily Beast, Musk said, “It’s pretty obvious that comedy is the next frontier after electric vehicles, space exploration, and brain-computer interface. Don’t know how anyone’s not seeing this.”
The report of the comedy project marks the second curious, seemingly bizarre undertaking associated with Musk. In January, Musk tweeted that he would begin selling $500 flamethrowers to consumers to raise money for his tunneling company. Musk has said he has sold out of the 20,000 flamethrowers that were available, though the products are not shipping until the spring and it's still not entirely clear what consumers will be receiving.
This might not be the first time Musk has considered The Onion and its staff as a potential asset. The Daily Beast reports that Musk considered buying the site in 2014, but potentially lost interest early on before a deal materialized.